Digital Advertising Resource for
RV Dealers and RV Industry

Can an RV Dealer Actually “Drive” RV Consumer Buying Behavior? …

Posted by Chris Mapson on Apr 25, 2016

Drive?  Buying behavior? That sounds a little like Heaven on Earth, but recent research and studies (by mediative.com, Google and others) tell us that purchase behavior is becoming more and more something we certainly can influence — in a big way. Here’s How to Use… Read On »






Top Searched RV Brands … so far in 2015 …

Posted by industryblogger on Jun 09, 2015

Savvy RV dealers are always on the look-out for units that buyers want. So, to help dealers know which brands buyers think are hot right now, we took sample of 1.9 million RVT.com visitors from Jan. 1 to May 31, 2015. Here are the most searched for… Read On »






Jockey-for-Position So You “Own” the RV Buyer’s Purchase Process …

Posted by Chris Mapson on Apr 13, 2015

It’s mighty hard to deny.  You and I both know that location is absolutely huge in retail. Now, lock that age-old truth (“location, location, location”) in your mind – but – take the logic 1-step further and ask yourself these … 3 crucial questions: What… Read On »






Top 7 Digital Marketing Tips for RV Dealers …

Posted by Steve Devries on Mar 10, 2015

19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . Google.com didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »






The Heavy Cost of NOT Telling RV Buyers Why They Need To Call You …

Posted by Chris Mapson on Jan 22, 2015

If I was an RV buyer, ready to purchase … why would I be “smart” to call your particular dealership? Why should I email you?  What’s in it for me (WII FM) to call you?  What might I expect if I stop by for a visit?    Tell me… Read On »

How to Optimize Your RV Website for Mobile Devices and Why It’s a Fantastic Idea

Posted by Steve Devries on Jan 14, 2015

How do I optimize my RV dealership website for mobile devices? If you missed our previous article, 10(ish) Mobile Usage Statistics and What they Mean to Your Business, you can find it here. The world has shifted to an online presence that is impossible to… Read On »






Top 10 Most Sought After Class B RVs …

Posted by Chris Mapson on Dec 17, 2014

Last 30 days – 225,000 RVT.com Visitors Winnebago Rialta – Top models include: 22HD, 22QD, QD. Roadtrek – Top models include: 190, 190 Popular, 210  Winnebago Era – Top models include: 70X, 170X, 170A.  Pleasure-way Excel – Top models include: TS, TD, RD. Airstream Interstate – Top models include: 3500, Grand Tour, 3500 EXT.  Pleasure-way Plateau – Top models include: TS, FL, XL.  Winnebago Travato – Top models include: 259G.  Pleasure-way Lexor – Top… Read On »






Top 10 Most Popular RV Brands …

Posted by Chris Mapson on Dec 16, 2014

Top 10 Most Popular RV Brands* Over the past 30 days more than 300,000 RV consumers on RVT.com have shopped, visited and viewed the following RV brands most often – in this order: Tiffin Phaeton – Top models include: 40SQH, 36QSH and 40QTH. Tiffin Allegro Bus – Top… Read On »






How RV OEMs Can “Implant” Branded Selling Messages Into RV Consumer Minds – While They’re “In-The-Act” of Buying …

Posted by Chris Mapson on Sep 11, 2014

Serious RV consumer buyers – once smitten by the lure of the lifestyle – inevitably dive headlong into the “RV purchase process.”   And, most of “the steps” RV consumers follow on the path toward buying your brand vs. your competitor’s brand … have migrated… Read On »






What’s Really At Stake When A Buyer “Scopes Out” Your RV Listings? …

Posted by Chris Mapson on Aug 13, 2014

Your buyer:  Developed an inkling that grew into a hunch.  And now, they’re totally gripped in full blown desire … they “need” a new RV.   So, like you (when you’re in that same “Want one!”  “NOW!” state of mind), they do what all good… Read On »






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