Digital Advertising Resource for
RV Dealers and RV Industry

How Changes in the RV Business Can Lead to Huge Opportunities …

Posted by Chris Mapson on Aug 05, 2015

When you’re selling RVs, it can often seem like your digital marketing landscape — changes FAST!  Ready!  Aim!  Oops, the target moved … again!  (Examples?  Online shopping trends, email lead volume fluctuations, Adwords, Google algorithm changes, Social Media platform usage evolution and the list goes on.) But in RV sales, as in… Read On »






Top 7 Digital Marketing Tips for RV Dealers …

Posted by Steve Devries on Mar 10, 2015

19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . Google.com didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »






How to Optimize Your RV Website for Mobile Devices and Why It’s a Fantastic Idea

Posted by Steve Devries on Jan 14, 2015

How do I optimize my RV dealership website for mobile devices? If you missed our previous article, 10(ish) Mobile Usage Statistics and What they Mean to Your Business, you can find it here. The world has shifted to an online presence that is impossible to… Read On »






RVT.com Reports a Significant Upward Swing in Mobile Device Usage

Posted by Drew Clifton on Dec 11, 2014

The purpose of this post is to share recent findings from RVT.com Classifieds web analytics data. I had a substantial dataset to work with – over 8 million website visits and over 52 million pageviews over a 13 month period. The results of the analysis are… Read On »






10(ish) Mobile Usage Statistics and How They Affect RV Dealers

Posted by Steve Devries on Nov 19, 2014

Is your RV dealership website optimized for mobile devices? Since 2010, smart phones and tablets have nearly doubled the time we spend online. Chances are, a number of you are reading this article on your phone or tablet. Recent studies* also show that at least… Read On »






Part II – More Key Insights from Digital Dealer 17 …

Posted by Chris Mapson on Oct 20, 2014

Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »






Major Take-Aways From the 15th Digital Dealer Conference & Exposition …

Posted by Chris Mapson on Oct 23, 2013

For those of us deeply involved in advertising vehicles for sale online, the recent Digital Dealer Conference in Las Vegas, was a mountain top experience!  A great opportunity to learn from the sharpest online vehicle-selling minds in the world! So now – and over the… Read On »






Gain An “Unfair Advantage” When Your RVs Look Great on a Smart Phone …

Posted by Chris Mapson on Jun 05, 2013

With society’s wholesale adoption of smart phones, the iPad and other tablets, it’s extremely important that your inventory of RVs presents well from a mobile device.  Fortunately, if you’re an RVT customer, it already does.   But there’s more … read on. Yes, RV consumer… Read On »






Watch This Happen in the RV Industry …

Posted by Chris Mapson on Jan 10, 2013

RV industry media and pundits are all fairly optimistic about prospects for growth.  And, so is RVT.com.  But, there’s more …   We’re seeing some intriguing dynamics on the consumer side and some converging positives on the dealer side as well.  It could mean significant impact in… Read On »






Media Has Gone Digital; How to Make It Work for You

Posted by industryblogger on May 28, 2012

The competitiveness of the RV industry demands that dealers embrace digital media and start making it work for them. The benefits to be gained from including digital media in your marketing program are substantial: Digital media offers the opportunity to expand your sales reach to… Read On »






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