If Facebook were a country, it would be the third largest nation in the world. More than 50% of Americans have a Facebook account, and the majority of them are between the ages of 36 and 63, the prime target demographic for RV sales. If you’re an RV dealer, tapping into Facebook’s lucrative buyer-rich environment should be at the top of your marketing to-do list. RVT.com’s new social engagement marketing services for RV dealers make it easy for RV dealers to tap into the Facebook market and create a dynamic social media presence that will engage RV shoppers.
RV dealers who are making the switch from traditional marketing to social media marketing find that social media marketing requires a different mindset. Where traditional marketing is static, social media marketing is fluid. You can’t just come up with a single marketing plan and run with it all year. To engage the interest of Facebook users, you have to constantly tweak and reinvent your marketing plan.
Think of it as the difference between handing a customer a brochure and engaging them in conversation on the showroom floor. When you talk to a potential RV buyer face-to-face, you’re changing your presentation minute-to-minute to engage and maintain the shopper’s attention. Facebook business pages move your showroom conversations online where you can “talk” to a much larger crowd of RV shoppers.
RVT.com’s new social engagement marketing services can set up your RV dealership Facebook business page and show you how to start “talking”!